Coaching is becoming more and more popular – both as a career and with more people realising the benefits of having a coach.
This means it’s really important for you to make sure you’re standing out and successfully and focusing on the strategies that will help you grow your coaching business.
These 5 practical steps in this guide will help you grow and scale your coaching business
Here’s what you need to know about growing your coaching business.
Table of contents
The very first thing you need to do when building a successful coaching business is to find out who you help and how you help them. If you’ve been coaching for a while and you aren’t CRYSTAL clear on this, you have some work to do.
I want to add a caveat here that you do not need to know who you help and how you help them to get started. You can start before you know this but it needs to be your number one priority. The sooner you can get some clarity around this the sooner you can start niching your content and position yourself as a coach who knows a lot about one topic. This will help build trust with your community and make it easier for you to position yourself and your coaching as the number one solution to their challenges.
WHY is this so important? If you don’t know who you help and how you help them, how do you imagine you’ll create a coaching package that solves a problem? You don’t know what things people will want to pay to have help with.
This is something I really focus on with my private clients because I’ve found most of the people I work with don’t know who they want to work with at a level deep enough to create content and offers that actually attracts clients.
Content and offers that attract clients (attraction marketing), as opposed to you having to spend a lot of time trying to find clients (ie prospecting), has your community and ideal clients finding you and saying to themselves “this is exactly what I need help with and this is the person who can help me”.
You can spend more time working on the things that matter instead of creating IG posts and reels which means you can spend more time on the things that generate income and help your clients.
Gone are the days where you can just say you’re a coach and no one bats an eyelid. Because coaching is becoming much more popular, people are more cautious about who they choose to work with, and rightly so.
Coaching is a serious job and not one to jump into just because you saw some influencer on Instagram doing it and making a lot of money. It requires you to learn the skills you need to become an ethical and effective coach. You need to know who you can and cannot work with, how to help your clients make decisions and create change in their lives, how to listen effectively, how to ask powerful questions, how to be coachable (yes, you need to be coachable too) and so much more.
Here’s how I see it: If you expect your clients to invest in themselves, you have to be willing to invest in yourself first. You cannot ask your clients to go to a place you are not willing to go to yourself.
That doesn’t mean you should sign up for any coaching certification program you find. There are more and more cropping up all the time and not all of them provide a well-rounded coaching education with the level of support that’s required to produce confident coaches.
There are a few questions you want to make sure you ask and can have answered:
These are just a few of the most important questions you should ask. You should absolutely ask yourself what’s important to you in a coaching certification to find some more questions that will help you find the answers you need.
I have taken all of the above into consideration when creating the program for The Created Coach Method certification. The Created Coach Method is an advanced level education to support you in becoming a certified professional coach.
Everything inside this program has been intentionally created to give you the tools, strategy and confidence to truly make an impact with your business and to see the results you’ve been looking for.
You can learn more about The Created Coach Method here.
STEP 3: Build your high-end coaching package
When you know who you help and how you help them AND you have the training and skills to back it up, you are well equipped to offer high-end coaching services that produce high-end results.
This is the fun part! You get to create an amazing offer that helps your ideal clients achieve results they haven’t been able to achieve on their own. I absolutely LOVE designing coaching programs and courses.
You don’t have to get it perfect right away. I like to spend time on this part to determine exactly what my ideal clients want help with and how I can bring my unique skills and experience into the coaching container to help them achieve their goals.
My recommendation is to create a signature program that solves one very specific problem. This is the easiest way to make sure you can fine-tune your offer and really hone in on what your clients truly need. This will help you get more clients and more practice.
I wrote this post on how to create your high-end coaching package where I go into more detail on exactly what you need to do.
I wish I learned this sooner. This was a COMPLETE game changer for me in terms of how I positioned my coaching. I used to focus on the number of calls and workbooks and coaching aspect of my offer, but the reality is no one buys coaching. People are buying solutions to their problems.
Someone who wants to lose weight isn’t out there searching for coaching, they’re looking for someone who can help them lose weight and feel better when they’re on dates.
Someone who is trying to become a freelancer isn’t searching for a coach, they want someone who can help them become a freelancer quickly so they can make money and quit their job.
Coaching is the vehicle that helps them achieve their goal, but that’s not the true thing they want.
People don’t want coaching so don’t sell coaching. Sell the solution to your ideal client’s problem.
This takes us back to step 1. Can you see why it’s so important to know who you help and how you help them?
There is no one-way business has to be done.
There isn’t one specific way to be a coach.
There are no rules you need to follow (even if someone tells you there is, there isn’t).
The best thing I did for my creativity and self-esteem was to unfollow everyone in my industry. Even if I was friends with them (except Katie).
The only coaches I follow now are my clients and students.
When I did that I stopped seeing what other people were doing and comparing myself to them as though other coaches set the standard, and I started really asking myself what I wanted to create, how I wanted my business to look and how I wanted to support my clients.
Ask yourself “how can I do this in a new way?” you don’t need to reinvent the wheel but you shouldn’t be doing things the way you see other people doing them. How can you make your coaching different to the way other coaches are offering their services?
How are you different from your competitors?
How is your offer different from other similar offers?
What unique methodology do you have that helps your clients achieve results?
What’s important to you? What do you stand for?
Your coaching business is an opportunity to infuse your unique skills and personality into your work. You DO NOT need to do things the way you see them being done by other people.
Doing things your own way is what will help you create a truly successful coaching business.
Building a successful coaching business doesn’t have to be complicated.
You just need patience and to make sure you’re implementing real strategies that work, not a get rich quick blueprint from an IG guru.
When done right, using these coaching tips to help you build a successful coaching business will help you attract more clients and make more sales.
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