6 tips for selling coaching - createdmindacademy.com


Hi, I'm Brooke

I’m an NLP & Hypnosis trainer and business mentor. I LOVE helping you take your coaching business to the next level.





6 tips for selling coaching

It does not work to sell coaching to someone that has no clear process or method on how you’re going to help your client achieve their results. Your clients know what they’re looking for now.

Most people know what coaching is … and they know that they want a coach to help them achieve something. They have a result they want and they know a coach will be beneficial in that journey. your offer and HOW you help people need to be crystal clear. It needs to be simple. It needs to be easy for you to explain in no uncertain terms.

Free course: Signature Method

Associate Coach Certification NLP & Hypnosis Certification Course – The Created Coach Method

Free Training – Stand Out Coach Training

Website: createdmindacademy.com

Instagram: @brookealexander.co

Apply to be coached on the podcast here


 I am excited to be here. I’m excited to chat with you about the things that we’re going to cover in this episode because I have noticed based on.

The things that you have shared with me online, the things that I’m talking to my clients about the things that I’m talking to my students about and my most popular podcast episodes. I know that you want to know more about selling coaching, about sales, with coaching, about making money coaching. Oh fair.

That is totally okay. Because one you’re allowed to actually make money and two, the more money you make means the more value you’ve created means the more people you’re helping. So when you make money, it’s because you are helping. People. So that’s what we’re going to talk about in this episode. I think I have six, six tips for you.

Six tips to help you sell coaching six tips for selling coaching, six tips to make coaching, selling easier. All of that good stuff. Before I dive into talking about the things that we are going to. Cover in this episode, I want to invite you to join me for the signature method that sells free live course, the stuff that I’m going to talk about in this episode and the things that I’m going to cover in this course go hand in hand.

So if there’s any gaps. In what I’m talking about today on this episode, the signature method that sells live costs is going to feel those gaps. We’re going to go deep into creating, designing, building your signature method. And I’ve talked about. The importance of that in a previous podcast episode, it’s like two or three podcast episodes ago, and you’re going to learn even more.

Why it’s important in this episode, I’m really excited for this course. I think at the last episode, I was unsure if I was going to make it three days or if I was going to have it as one live workshop, one live course, and I decided to have it in one, go in one workshop to. See how much I can get through in that short period of time, because I want to give you, I know your time is valuable.

My time is valuable. I respect your time and I know you don’t have time to waste faffing about and learning stuff. That’s just not important or not irrelevant. So to start with, we’re going to do it as one workshop. Sorry. Comfortable. I feel like when I I’m I’m most comfortable when I sit like cross-legged on chairs.

Um, and I just have to cross my legs, but I’m also wearing jeans, which is like, not the best for crossing your legs anyway. Totally lost what I was saying. Okay. So. Yeah, three days or one day decided to do it all in, in one live. Cause I’m going to do my best to keep it to 60 minutes. But honestly, if we go over, I’m fine with that.

Hopefully you’re fine with that as well. And we’re going to help you create your signature method. You’re going to figure out the three simple steps you need to take. And I’m going to literally walk you through that. We’re going to do it together in creating your signature method and. I’m really excited for this one.

I think when I boil, when I boil down. I love about teaching coaching and what I love about helping my clients and students with their coaching businesses and helping you be as unique as possible. And as you as possible. And I don’t mean unique in the way where you’re like, oh my gosh, I just have to like dance and do all this crazy stuff and stand out and wear funny outfits and wear big glasses and just like, look like this weird person or do all these weird things to stand out.

I’m not talking. Doing things that way to be unique, I’m talking about being unique as being authentic, being yourself. That is the best way to build a business that feels aligned and is sustainable for you. Because if you’re trying to do it like everyone else, like the way that you see it being done, one.

It’s probably not working for you. And two, it definitely does not feel good in your bones. It doesn’t light you up when you’re trying to be someone else. And that’s not your fault. It’s not bad that you’re doing it. It just need to be aware of the fact that so many coaches. Doing things that they think they have to do because they’ve seen other people do them, or maybe someone’s told you, no, no, no, you have to do it this way.

Bullshit. That’s a lie, friggin lies. We’re not doing things that way anymore. So that’s what we’re going to talk about in this course, how to build your signature method, how to design it, what you need to do and how to sell it in a way that feels good for you. So. A little side note. There also just want to quickly mention my last episode was a live coaching.

If you want to be coached, live on the podcast, you can find the link to apply in the show notes for this episode. All right. Let’s dive into what we’re going to be talking about today. Tips for selling coaching. It doesn’t work to sell coaching to someone. If you’re trying to sell coaching to someone that has no clear process or no clear method on how you’re going to help them achieve their results.

It’s not going to work. It doesn’t work to sell coaching that way. Your clients know what they’re looking for. Now. Most people know what coaching is and they know that they want a coach to help them achieve something. They have a result that they want and that they know a code. Is going to be beneficial in helping them in that journey.

People know this now coaching is becoming more mainstream. It’s becoming more popular. People know what it is. I remember back so long ago when I talked about this in another episode too, like when people used to make fun of people for having life coaches and the thought that. Had a life coach who was like, oh my gosh, what does this person need?

They get their life. They don’t have their shit together. They need a life coach, but now people don’t think of it that way. Now people know that having a life coach means that you have goals and you want to get somewhere and you are willing to believe in yourself enough to enroll, help in getting there in actually taking action to get there.

So people know what coaching is now. We can’t just get by coaches. Can’t just get by on trying to sell someone coaching, to sell, tell someone that they will buy coaching from you, that doesn’t work your offer and how you help people and how here in bold, in all capitals your offer and how you help people, the, how, the steps of how you help people needs to be critical.

Clear. It needs to be simple. It needs to be easy for you to explain to someone else in no uncertain terms. And this is why I teach all of my clients and my students, how to design their own signature method. This is why I. I prioritize being unique and being yourself and having your own process. This is at the bedrock of everything I do in my coaching business is helping people create their own signature coaching method, whether that’s by learning the tools that we teach in our associate coach certification and professional coach certification, or whether it’s you have other tools and modalities that you’re trained in and incorporating those into your.

Coaching, when you try to just sell coaching. When you tell someone that you’re going to coach them, that doesn’t mean anything to them. They don’t want to buy coaching. People don’t want to just buy coaching. They want a result. They want you to sell them a result. There’s no value in coaching for someone, the value.

Comes from them, attaining, achieving a result, a specific result that they desire. Right. So I really want you to think about this. There is coaching and there is a result that someone wants to achieve. You want to sell someone the result you’re going to help them achieve this result. Coaching is the vehicle that you use to help someone achieve their result.

So it’s like trying to sell, and I’ve heard this example before numerous times, you might’ve heard it as well. It’s like trying to sell someone on a vacation by telling them how cool the plane is. You’re going to get onto this plane. And there’s going to be hundreds of other people getting on this plane too.

Right. And you’re all going to walk through a narrow walkway and you’re probably going to have to stand around for a little bit and it’s going to be uncomfortable. And then you’re all going to squeeze into a tiny little aisle together and walk puss seats looking for which one is yours. Then when you find yours, you’re going to look up in a hope there’s still room in the overhead bin for your luggage.

Right? It’s like trying to tell someone that you’re going to go on an amazing. Trip to Mexico, and you’re going to have the like trip of your life and the way that you’re trying to get them, encourage them to go on this trip is by telling them about the plane ride. That’s what happens when you’re trying to sell someone coaching, you’re trying to sell them on the plane ride.

They don’t give a shit about the plane. They want the end result. They want the vacation in Mexico. They want to hear what they’re going to do each day. On their vacation in Mexico, they’re going to wake up to the sound of the waves crushing on the beach and the sun coming through the window. They’re going to hear the fan buzzing above them because of the crisp, warm, I don’t know if warm air is crisp, warm air coming through the window.

I’ve got the mosquito net around them. Whatever else it is. Okay. They’re going to wake up and have a margarita for breakfast, right? We need to sell them on that. That’s what they want. This is what a person wants and you’re the person to help them achieve it. All right. That’s what you need to figure out and work on with them.

That’s what you need to focus on when you’re selling coaching. Now, most of you will be thinking that you’re. The problem that you have with it, selling coaching, is that not enough people know that you’re a coach or that you don’t have enough Instagram followers, or you don’t have enough people in your email list or some other variation of not enough people, but I want to offer to you that that is not your problem when it comes to selling clothes.

I don’t know if you watch selling sunset, but it’s B it’s pretty much the only TV I actually watch. I don’t really watch consistently any TV except selling sunset when it’s on. I binge it. It’s the only trash TV I watch. I watch like some YouTube channels, but selling sunset. I am here for it. I know it’s just drama.

I know. I am here for it. And I’m going to quote Davina here, even though she’s my least favorite cast member and say, we only need one person when she was trying to sell that $75 million house. She was just telling Jason, but we only need one person. And that is what it’s like for you. When it comes to clients, you don’t need hundreds of people.

Getting on discovery, sales calls, whatever you want to call them. I prefer to call them consultations or sales calls. You don’t need hundreds of posts, people doing that each week, each month, because you’re going to burn yourself out to sign more clients. You need to sell your coaching better. And it is your responsibility to learn how to sell coaching.

This isn’t a salesy thing. It’s not a pushy thing. It’s not a spammy thing. If you want to help people, you need to make offers to them and tell them that you can help them. You’re going to have to sell them on your coaching as much as you’re going to have to sell them on taking action towards their goals.

When it gets uncomfortable, let that see. You have to sell your clients on their own freaking goals as well. That is what you’re doing when you are coaching. Because when you’re coaching people, there comes times inevitable times where they’re going to want to quit. It’s going to get really uncomfortable.

They’re going to want to change their mind. They’re going to want to stop. They’re going to want to go back and you have to sell them on continuing. You also have to sell people on your coaching. It’s your job. It is your obligation. You are doing a disservice. To the people who need your help, when you don’t learn how to sell coaching effectively and ethically in a way that feels good for both of you, because you both need to be on board with it.

Obviously you’re not just going to try and shove it down people’s throats and say, you have to buy it. You have to buy it. It’s for your goals like that doesn’t feel good. You have to learn to do it in a way that feels good for you and feels good for them. It feels good for everyone. You need to. Learn how to sell your coaching better.

And you need to learn how to sell it from the perspective of your client. You need to talk about what they want. You need to make it super clear and super simple for them. Your coaching isn’t about you. It’s not about you making money. It’s not about you having a business. It’s not about you buying expensive handbags.

It’s not about you posting shit on Instagram. Your clients. So you need to learn how to talk about your coaching. In a way that they understand that is your job. They need to be able to imagine themselves actually working with you and getting a return on their investment. They, and I’m like, I’m saying here, they actually need to be able to see in their mind’s eye here.

And feel what it’s like working with you and achieving their desired result. That’s their return on investment is achieving their result. They need to be able to imagine themselves doing it. They need to go there in their mind before they can go there with their body physically before they’re willing to say yes, The way that you do this is by having a clear process of how you’re going to coach them to results.

When I was first starting coaching many years ago, um, I was trained. I was told, sorry, by someone that I looked up to, and you may even know who this person is too. You may look up to them as well, but I was told to them that. I just needed to get on calls with more people. Like that was the solution to signing more clients.

I just needed to get on Coles with more people, as many people as possible. And like as though that would magically have made more people sign up to work with me. But I mean, possibly if I was on Kohl’s with so-so so many people. Also, where are these people are going to come from? Like who, who am I all getting on these calls with?

But at that point, no matter how many calls I got on, I would not have been able to get the results that I wanted of creating a lot of clients, because there were so many steps before. That hadn’t been taken care of that we’re missing. I wouldn’t have to, I wouldn’t have been able to convert many or any of those people into paying clients into people that wanted to work with me.

I didn’t have a clear process on how I coached people. I didn’t have a simple process and I didn’t know how to explain how I would help someone create a result for themselves. You need to learn how to sell first before you’re trying to sell to a bunch of people. If you go in just trying to sell to a lot of people, if your Instagram is focused on trying to sell your coaching and not necessarily in ways where you’re just like, Hey everyone, I’ve got this thing, buy, buy, buy.

But if you. So our main purpose of having an Instagram account is for marketing your business and making offers on your coaching, but you don’t know how to actually sell your offer. Properly in a way that resonates with people and people can understand then all of the work that you’re doing on Instagram or any of your social media platforms that you’re doing in person that you’re doing and online events that you’re doing on your podcast to your email list, all of that work means nothing.

If you’re not. If you don’t learn how to sell effectively and ethically first. So that’s what we’re going to do today. I’m going to share six tips with you. I just also want you to know that we haven’t started on the six tips yet. Like I’ve given you gold and we’re not even started. So get ready. Cause it’s just going to get better.

So the first. Tip that I have for you. I guess I kind of have gone over this, but get really good at explaining what coaching is. You do this by learning how to coach people, getting coaching yourself and coaching a lot of people. It’s these three things. And I’ve said this so many times already, but that is exactly the process.

This is our process of how we certify students in the associate coach certification. This is my process, and this is how I’ve broken it down into three steps. We teach you how to coach people. You get coached for yourself and you coach a lot of people. When you do these three things, you get really good at explaining what coaching is because you know what it is from every single possible.

You do it so often and you experience it so often that it becomes really easy to explain what it is. And that’s the, like the first thing that you need to be able to do with any potential client. That’s one of the things we also teach in the associate coach certification. The first thing that you need to do is learn how to explain what coaching is and what it isn’t so that your clients know what they’re getting into when they sign up to work with you, that they’re not getting therapy.

They’re not getting advice. They’re not getting a friend. That they’re getting coaching. And if you can explain what coaching is really, really well, so well that it just kind of comes naturally, and you can explain it in a different way, every time to help different kinds of learners or people understand what it is from different angles that relates to them and their situation.

That makes it really easy for you to sell. You’re confident in what coaching is and that in itself sells when you are, have such conviction in what you’re offering that sells. That is what’s the word. Contagious to people. People can feel that energy of you having such conviction in what you do. And when you can get really good at what explaining coaching is that helps you to sell it to your clients better because then they know what coaching is.

They understand what coaching is and what they are signing up for what they are going to get from making. Investment energetically. Time-wise financially with you. The second tip here is to know where your ideal clients are right now, before they start working with you. You need to find out where they are right now.

What does it look, sound and feel like for them, where they are right now, because. You need to also then find out where they want to be when you can know where they are right now and where they want to be. What that looks, sounds and feels like is, well, you’re going to be able to communicate with them much easier, and you’re going to be able to design your coaching process.

This is the process that you’re going to walk them through on how to get from where they are now to where they want to be. If you don’t know where they are now, then you have no idea how to get them to where they want to be. You don’t know where they are. You it’s like trying to tell Google maps to take you somewhere or ways to take you somewhere.

And you’re like, okay, I want to go to this McDonald’s but, but you don’t put in your starting location. So Google is like, well, I don’t know where the fuck you are. You want me to guess how to get you there? Like I don’t, I don’t know. Maybe you’re on the west side of town and I, I’m going to start you off on the north side of town.

Like you need to have a starting point. So he need to get really, really clear on where they are now. And you can do this by asking them by connecting with people in your audience and asking them where they are. You can do this when you get on COVID. You can do this in person. You can do this by figuring out where you were before you started on your journey, the journey that you’ve been on, what are they seeing, hearing and feeling and find out where they want to be.

Now I mentioned step tip three, already. In within tip too. So when you know where your ideal clients are and where they want to be, then you will be able to design your own coaching process, your process. That’s a breakdown of each step of them getting from eight to. And this is going to be unique to you because you’re going to have your own unique experiences with yourself, with your other clients.

You’re going to have your own unique modalities. You’re going to have like things that you’ve learned from experience and things that you’ve learned, like tools. This is how it’s going to be unique to you. You’re going to help them. You’re going to break down a process, a step-by-step of them getting from a to B.

This is going to help your client make the best decision for them. And to be confident that they’re making the right decision when you can tell them what this process is. Kay. You’re here right now. You’re at a right now and you want to be at. Here’s what we’re going to do to get you there. Here’s the steps that we’re going to take together to get from a to B, it’s going to help your client see, hear and feel that they’re, they will be able to succeed.

You’ve given them something tangible to help them experience what it would be like working with you. This all goes back to what I was saying right at the beginning of this episode. People know what coaching is right now. Now they know what coaching is now these days, and you can’t just sell them coaching.

You can’t just tell them I’m going to coach you. This is what they want. They want this process. You need to take the guesswork out of it for your client, the guesswork of what, what’s it going to be like, how am I going to get there? What are we going to do? What am I going to get for the money and the time and the commitment that I’m investing.

You’re going to take their, their worries away of is this everything that I’m going to need? What if I fall off track? What if this happens or what if that happens? Because you’ve covered it in your process, you know, where they might slip up, you know, where they’re going to need support and extra help, and you know how to help them get back on track in these situations.

Situations now I do need to be clear here that it does need to be a proven process. Either you used this process yourself to get results for yourself. Or you’ve used it with clients to help your clients achieve results. You can’t just say, well, I think this is a step and I think this is a step. And I think this is a step you can do that kind of stuff with, um, like earlier on clients or people who aren’t, if you’re working for free with clients, but I would be, it would personally.

I’m going to just say you do what you want to do here, but for me personally, it would be out of integrity for me to guess on what the process could be. And then take my client through that or tell someone that I’m going to take you on this process. If I don’t have any proven experience that it gets results.

If you’re working with clients and you want to, you can test out some things like we’re working on a new process. Let’s see what this is like. Or maybe you’re working with clients and you are kind of test. I don’t want to say testing in a sense, like you’re using them as the test dummy or anything, but maybe you.

Discover or uncover a way of doing something that you, you hadn’t set out to find, or hadn’t set out to do. And you’re like, oh wow. The way that I’m doing this now with these clients is actually really working well. I’ve done it with a few clients and it’s getting results. That’s, that’s totally fine. But I want to.

Discourage you from trying to make a promise of results that you’ve never achieved before, or that you’ve never helped someone else achieve. If you, if you’ve walked yourself through a process, if you’ve gotten yourself through the process of, um, feeling confident in your body and you. I didn’t used to feel confident and now you’re feeling confident and you want to coach someone on that, but you’ve never helped a client through that before.

That’s okay. You’re your first client. You’ve done it. You’ve been through the process. You know what? It was like, you can break down the process that you took into step-by-step a to B that’s totally, totally fine. The fourth tip that I have for you here is to be clear on the result that your client is going to achieve working with you.

It needs to be a clear, measurable results, not a vague, like if I just said feeling confident in their body, I would go even more specific and, and find something measurable. So that at the end of it, your client is going to know that they have achieved that result. Now you can do that. If, oh, and for the, the tip before this, as well for designing your own coaching process, this two ways that you can do this.

If you’re a niche coach and you are like, for me, for example, business coach, I help people build their coaching businesses. I have a specific process that I take clients through each time. It’s pretty much the same for. Client. There’s like slight variations just depending on the businesses on where they’re at, but it’s the same for each client.

So you can do it that way. But if you’re a general life coach or you don’t have a specific process that you run people through, you can, with your clients create a process. That’s unique to them based on where their current age is and where their B is. It’s still going to be experiences that you’ve had before.

And you’re like, okay. So I know the first thing to do in getting to feel confident about your body is to get rid of things that triggers that, that make you go into a spiral. So that’s what we’re going to work on first, et cetera, et cetera, go from there a to B. So you can do it, like have the same process that you run through every single time, which is what I do.

Or you can kind of have it be unique to each client as well. If you want. So I just wanted to get back there cause it kind of, I realized I forgot to mention that. Okay. So when we’re tip four, be clear on the result that your client will achieve working with you, you can, for me, I know the results that my clients want to achieve.

And I also like to figure out how they will know when they have achieved it. So you can do this for all of your clients, whether you have your specific process that you run through each and every time with your clients, or if you kind of create a bespoke process for each different client, but you still have guided someone to that results.

I’m not saying make stuff up again. But you can ask them, how will they know when they’ve achieved the result? What are the markets for them that will tell them that they’ve achieved it? What will they see? What will they hear? What will they feel? I like to ask people what that, what will they be saying to themselves?

I like to ask what will other people be saying to them? About they’re achieving the result so that I can help my client go there in their mind in NLP. This is called future pacing. So I kind of future pace, but I also want to have something measurable in here. I want to know how will you know, when you’ve achieved it.

So I use this example a lot of when you’re going on a vacation. How do you know when you’re going on a vacation? What’s the thing in your mind that clicks when you’re like, ah, I’m going on a vacation? Is that when you book the flights, is that when you walk onto the plane, is it when you are at your hotel?

Check-in is it when you put your feet on the beach, the Sandy beach, after you’ve checked into your hotel? Or is it the next morning when you wake up and you don’t have to work? What is it for them that they’re going to click in their mind that they have achieved? It, it could be. Finding a relationship.

It could be getting a new job offer. It could be start the day they start their new job. Like it’s going to be different for everyone, everyone, but having a clear process to your coaching is going to also help you, help your client figure out the end result and find the markers for their end result. So it all really comes back to designing your own coaching process and having.

A really solid coaching process with every single client, with every single client, you need to be able to explain to them what the process is. Usually on your consultation calls on your consults, on your discovery, call sales calls, whatever you need to be able to explain it to them in that moment. So this means finding out what their age is, finding out what their BS and on that call saying to them, okay, this is how we’re going to get you there.

This is what’s going to happen. This is the best way to do. Tip number six is to help them uncover their why, figure out why they want to get the results that they want and to go through the discomfort that they are inevitably going to come up against in their coaching journey. That is what happens when we are trying to grow and develop and achieve new goals.

That’s like your client coming up against discomfort is an inevitable part of their coaching journey. So you need to. Then figure out why they want it and connect to that. Why and do that early on, you can do that early in your sales process so that they are connected to it. And so that you can keep going back to it when you’re helping them see how coaching is going to benefit them, how help, how coaching is going to help them.

Get there. Why, why it’s so beneficial for them to achieve their results and why the discomfort is going to be worth it in the long run? Obviously don’t tell them when you’re on a sales call, that it’s going to get really uncomfortable. So you need to know why are doing it, but help. Help them connect with their why.

And our six, six tip is help your client feel safe to do the work so many times when your clients are saying no. When people are saying no that they don’t want to do coaching, then it’s not the right time that they don’t have the money that they have to speak to someone else that they have to do XYZ.

Sometimes it’s because you’re not the right coach for them and that’s totally fine. And you can ask, and you can do, like, you can figure that out on the call, but if, if they want to do coaching, but they’re just saying no it’s because they don’t feel safe. It’s because they don’t think that they’re going to get the results it’s because they don’t think they’re capable.

It’s because they think that if they do it something bad might happen and then they’re going to die. The way that you help them feel safe to do the work is by presenting a really, really solid process, a solid a to B each step in the process and making sure that they understand it and that they have no misunderstandings about.

That they are fully clear on the steps that they’re going to need to take, to get from where they are, to where they want to be the steps that are along the way that you’re going to be there with them. Because if you’re just telling someone I’m going to coach you and we’re going to get on a call once a week for 60 minutes, and we’re just going to coach together.

Like for them, there’s no safety in that perceived safety. They don’t know what it is. They can’t see themselves doing it. But when you can say, okay, this is what we’re going to work on, this is how we’re going to get there. I’m going to help you with this. I’m going to help you with this. I’m going to help you with this.

You don’t need to worry about anything because I’ve thought of it all. I know exactly what we need to do. I’m going to be with you the whole way. If this happens, don’t worry. I’ve got you covered here. I’ve already thought of that. This is how we’re going to get through that. That is how you help your client create that sense of.

So you need to ask yourself how, how do I create that safety for my clients, potential clients, people that I’m on consults with, what do you can ask them as well? What do they need to feel? Or what do they need in order to feel safe in their. To get results. Now I’m not saying here that if they’re saying, oh, it’s too expensive.

And that, that if they say, oh, I would feel better if it, if it didn’t cost so much, like I’m not saying that you need to change your offer in any way in this means price as well. I don’t mean negotiating your offer or a con being accommodating with your offer because that’s not going to impact your client’s ability to get results at all.

That’s just, that’s like, they’re not connected whatsoever. So what does, you can ask yourself these questions to what does, what do your potential clients need in order to feel safe in their ability to get through? And that’s it. That’s our, our Wood’s not doing so well for me today. That’s our six tips on selling coaching.

And like I said, I I’m, I’m not talking about getting up there and being salesy and being pushy. Okay. It’s your job as a coach, if you want to coach people and you want to help people get results, part of that. Is getting people on board with their own goals and the things that they want to achieve.

You’ve also got to sell them on that and sell them on the effect that they can do it and they can achieve it. That is what this is about too. Okay. It’s not just selling to make money for you. You need to remove that from your mind. You’re not selling here so that you can become rich and so that you can make money and you’re just gonna.

Run around town luffing. When someone pays you like, ha this sucker paid me. No, that’s not what you’re going to do. That’s not what this is about. You’re not just going to go to the store and like buy all this expensive. Maybe, maybe you will buy expensive stuff. Like do whatever you want with your money. I don’t care.

But like, you’re not a bad person. You’re not doing bad things to people by encouraging them or supporting them to pay for. You’re literally helping people get what they want. It’s your, your it’s part of your job. I’m just gonna, like, that’s as simple as it is. It’s part of your job to, to learn how to coach people on saying yes to their goals.

It’s not like you’re doing it for European. You’re doing it for their benefit. That’s how you need to see it. This is for them, them signing up for coaching and paying you to work with you is for them not, you it’s going to benefit them. So let it benefit them. Let them say yes to it. Create the space where they can say yes to it.

Do all the things that you need to do to make it easy for them to say yes to themselves and their. All right. That is everything that I have for this episode. Like I’ve said the signature method that sells free live course, it’s free. It’s happening on June 7th, you can sign up via the link that’s in the show notes.

If you have any questions. You can let me know. You can head to my instagram@brookealexander.co and send me a message. That’s it for this episode.

Free Coaching Tips


coaching tips


Back to main blog

selling coaching

6 tips for selling coaching