How to Become a Mindset Coach in 2023 (the best way)


Hi, I'm Brooke

I’m an NLP & Hypnosis trainer and business mentor. I LOVE helping you take your coaching business to the next level.





So, you want to become a mindset coach. Good for you! 

You’re in the right place.

The coaching industry is growing really, really fast. There are more and more people everyday who are looking to coaches for support which means there is a growing need for coaches.

Why are more people looking for coaches?

Because coaches help people look to the future. The primary goal in a coaching relationship is to generate actionable strategies for achieving specific work or personal goals. While positive emotions might be a natural outcome of coaching, the focus is on producing strategies for achieving goals. 

This type of support and accountability is super helpful for a lot of different people and a lot of different goals. That’s why the coaching industry is growing.

Before you dive into making money and signing clients, lets cover what it takes to become a mindset coach so you can build a really strong foundation for a long-term successful business. 

You wouldn’t put the roof on a new house before you’d even laid the foundation or put up the frame, would you. I doubt it. So we’re not going to do that with your coaching business either.

What is a mindset coach?

This seems like a good place for us to start!

There are no rules, regulations or even standards (legally) in the coaching industry so the term ‘mindset coach’ can mean a lot of different things.

Generally, a mindset coach helps their client with mindset related challenges. The goal of mindset coaching is to help clients identify, question, and modify common thought habits.

The coach can choose to focus on one specific area of mindset e.g. money, relationships, career, etc. Or they can be a general mindset coach, but I don’t recommend doing that. Offering a broad and vague type of coaching is really hard to sell because the results of the coaching aren’t specific enough. 

Kind of like how if a person needed surgery and one doctor said “I can do surgery stuff” and one doctor said “Yes I know this specific surgery you need and I’ve done it before”. The choice would always be to go with the doctor who said they have specific knowledge and experience in the surgery that was needed.

What does a mindset coach do?

Mindset coaches will use the coaching tools they’ve been trained to use along with powerful questioning to understand how a client views their reality. The goal is to discover the clients’ filters, beliefs and assumptions about how the world works and who they believe they are to identify what could be stopping them from achieving their goals and to create an effective path forward.

Mindset coaching utilises a variety of tools from psychology, behavioural science, and spirituality to help clients shift their mindsets. Mindset coaches help their clients utilise more adaptive ways of thinking about their present situation and develop more empowering habits and behaviours.

Why do you want to become a coach?

It’s important to find out your ‘why’ behind wanting to become a mindset coach, or any kind of coach for that matter. Your answer to this question will impact every aspect of your business so this is where you need to start. If you skip this step you may end up feeling like you’re throwing spaghetti at a wall and wondering why there’s even spaghetti in front of you in the first place.

Your ‘why’ will most likely influence the kind of coaching you want to do and it will impact the type of coaching study you choose to do, how you market your offers and who you’re offering them to.

Now let’s discuss how to become a mindset coach!

Steps to becoming a mindset coach

1. Think about who you want to help

This means the type of person you want to work with. Resist the temptation to help everyone. I know what you’re thinking “But I believe everyone should understand how their mind works and everyone deserves to think and feel better” (or something along those lines). I get it. I really do. I believe the same thing.

But when you try to market to everyone, your message is vague and doesn’t reach anyone. The point of your marketing is to have the right people say “this is for me” and they need to believe that so much so that they are willing to hand over money for the service.

So, who do you enjoy helping?

  • Business owners
  • 9-5’ers
  • Teachers
  • Divorced parents
  • Under 40 C-suite executives
  • Single men over 40

The list is endless.

Each group will resonate with a different message from you. They’ll want different results. They’ll speak differently. This will require you to craft your marketing so it is specifically tailored to resonate with the person it’s meant for. Otherwise, as I mentioned, people will glaze over it.

But mainly, You have to enjoy doing what you do and part of that enjoyment comes from enjoying who you help. I work with coaches because I love seeing them grow their business and get amazing results for their clients. I would not enjoy working with C-suite executives, so I don’t do it.

2. What result can you help them achieve?

Now you need to think about what kind of result that person wants in their life and match that up with a result you’re able to help them achieve.

There’s actually a few layers to getting this right:

  • Where is your perfect-fit client at right now in their journey? When is the perfect moment for them to work with you? Not too soon, not too late, just right. The place where they are in an optimal position to benefit from your coaching.

  • Then determine the result that is within reason for them to be able to achieve through your coaching and what you are genuinely able to help them achieve i.e. If you don’t have experience helping someone make $1million dollars, don’t say you can help people do that.

The result needs to be specific, desired and measurable.

Eg: “Feel free and more aligned with who you are” is not specific, desired or measurable. (this is a real example I found on Instagram)

I don’t even know what it means. I don’t think anyone is going to see this and say to themselves “YES! This is me! I need this! I want to pay money for this!”

The result doesn’t have to be some big, crazy, anything is possible result. It can just be something that they can’t get without support and the only thing between them and the result they want is the exact kind of coaching you provide.

In short; keep it simple. It doesn’t have to be grand and it definitely shouldn’t be something you can’t follow through on. 

Remember: specific, desired and measurable.

3. Learn how to be a coach

This one is kind of a contentious topic because technically, you don’t NEEEEED a certification or to do any type of coaching study to be a coach. I wrote a whole article on whether or not a certification is required to be a coach so you can check that out HERE

So let’s assume you’ve read that article and you’ve decided that doing some coach specific training is the right next step for you. HOORAY! The Created Coach Method is a great place to start and will cover all of your needs and then some!

You didn’t read the article? Not sure if you want to do any coach specific training? That’s ok too. Let’s talk about it.

Coaching is an unregulated industry which means anyone can call themselves a coach and start charging people money for coaching sessions. So why should you even get trained?

Coaching is a skill. Most people aren’t born with the natural ability to coach people and it’s very different from a normal conversation you’d have with a friend.

You also need to know what to actually do on a coaching call. What do you say? What are you not allowed to say? How do you start the call? How do you end the call? What questions do you ask? Coach specific training (from a reputable school) will help you with all of this.

A huge problem in the coaching industry and something that is damaging the reputation of the profession is coaches who are practising as faux therapists. This is not good for their clients either. An important part of being a coach is knowing the difference between therapy and coaching. Therapists are trained mental health professionals and have skills that most coaches don’t have. We need to make sure our clients know that we are not therapists and we need to be able to explain what we can and cannot do.

So, should you do coach training? Yes. If you care about doing it properly and you want to go into your sessions super confident and having your clients feel super confident in you, you should do a coach training.

4. Learn how to market your services

The fun part. And also the hard part. 

This is the part that took me the loooooongest to figure out and the part I see most coaches struggling. And I know exactly why that is.

There’s a few reasons, actually.

  1. Most coaches are trying to skip ahead and avoid the parts that take time and feel uncomfortable. 
  2. There’s a lot of people in the online space telling us they have the best strategy for getting clients and it’s overwhelming and most of it doesn’t work
  3. It’s scary

There are many more reasons but these are the most prevalent ones.

The biggest lesson I have learned is; Take a stand for something and share it with others. People want to see your conviction. People are attracted to someone who is saying what they’re afraid to say and being who they’re afraid to be.

Most of the strategies and funnels and manifestation techniques to make money from coaching just make you waste time you could be spending being yourself and talking to as many people as possible.

That brings us to some practical tips you can use to help you market your services and make money as a mindset coach.

Firstly, I want to say that it is part of your job to learn how to market your business effectively. Why? Because if no one knows you’re a coach and that you can help them, people do not get the help they’re looking for. 

In order to be a coach, you need to coach people. The people you coach will first need to find out who you are and that you can help them.

Marketing = good.

The biggest part of marketing is talking to as many people as possible. You can do this in a variety of ways:

  • Instagram
  • Podcast
  • Blog
  • In person 😲
  • Etc.

TIP: “How to” content doesn’t really work on Instagram to position yourself as an expert or get people asking how they can work with you. I recorded an entire podcast episode on how to create content which you can listen to HERE.

Choose ONE of these marketing methods. Keep doing JUST ONE until you’re really good at it and can continue doing it easily and consistently. Then, choose another if you want.

If you are currently trying to do all of the platforms and you’re not doing any of them well, it’s time to cut down.

So, you’ve chosen your platform. Now it’s time to show up CONSISTENTLY and share your opinions and your message.

I actually use Human Design with my 1:1 client to help us figure out their message which is super fun! If you’re looking for 1:1 support you can find the details of my coaching and the requirements to apply HERE.

Talk to as many people as possible about what you do. Let’s dive in to this one a little deeper:

  • Find new ways to meet new people. E.g. find fun events on, find fun events on, go to local events, start a new hobby and take a class, actually talk to people you don’t know when you’re in a group setting.

  • Don’t just start talking about yourself and what you do. First, ask the other person about themselves with the intention to learn and listen NOT the intention to wait until they’re finished so you can talk. When you have asked the other person lots of questions and gotten to know them you can share what you do and how you help people.

The point of this is to just get as many people as possible to know that you exist and what you do. It will create a ripple effect. A lot of Created Coach Method students have come from referrals.

And my final tip: Leverage other people’s audiences. You can do this by pitching to be on podcasts, pitching to do an IG live together, pitch to teach in a FB group, pitch to teach in someone’s course.

This requires you to have a unique perspective that you can share. Something you stand for that might be different from what other people are saying and doing. That’s what podcast hosts and blog owners and anyone who has an audience wants from the people they bring onto their platform. They want someone who has a unique perspective to share and can talk about things that they don’t usually cover themselves.

Make your pitch authentic and show that you’ve been paying attention to their content. Relate what you can talk about to their audience, how it will complement their other episodes and how their audience could benefit from learning about your topic/perspective.

The best mindset coaching tools

Coaching tools help you to support your client. Your coaching presence, coupled with the right tools and interventions, can serve as a powerful catalyst for growth and change.

Tools can be very varied, and there are tools for every kind of coaching method. By utilising these clever life coach tools, you can expand your coaching repertoire and improve your coaching skills. Your efficiency will increase, and you’ll also become a better coach!

All of the tools I’m sharing here are ones that I teach inside The Created Coach Method Certification. I have experienced immense transformation in my own life from using these tools which is why I’m so passionate about teaching them.

Some of the tools mindset coaches use with their clients are:

Neuro Linguistic Programming (NLP)

Neuro Linguistic Programming (NLP) involves the systematic study of human communication and how we create our reality. It is also the study of exceptional talent: how outstanding individuals get their results. It’s a combination of powerful techniques that access the deepest parts of the mind.

My first ever experience with NLP was during my practitioner training. The trainer asked if anyone had a limiting belief that they wanted to get rid of and my hand shot up. The trainer asked me what the limiting belief was and I said “people don’t like me”. At the time I was not conscious of this belief at all.

The technique we did is called ‘single belief change’ and it changed my life. Immediately after the technique I felt a little wobbly on my feet. I couldn’t find the old belief anymore.

This is when I knew I was onto something really, really amazing.

I wrote a whole blog post diving into what NLP is which you can read HERE.


Hypnosis facilitates direct access to the subconscious mind to help people with things such as smoking cessation, fear of flying, weight loss, phobias, creating a compelling future and more.

Hypnosis allows us to bypass the part of the mind that judges and limits us. We go into the deeper, unconscious part of the mind which is where beliefs originate to loosen and release limiting beliefs and embed new, more empowering beliefs that are aligned with the client’s goals.

Hypnotherapy is really powerful to use in coaching because our goal as coaches is to help our clients focus on their future and achieving their goals. Often, limiting beliefs will get in the way of your client being able to take the action towards their goals. You’ve probably experienced this yourself at some point in your life. With hypnosis and coaching we can find the limiting belief, untangle and remove it and embed a new empowering belief.

This process is super easy and inside The Created Coach Method I teach you exactly how to do it all. You also get to watch video demonstrations and practice as much as you want.

Quantum Time Release™ 

Quantum Time Release™ (QTR) is something completely unique to The Created Coach Method and is a fusion of principles from Hypnosis, Timeline Journeying, and Quantum Physics.

It was developed by applying a therapeutic process to the concept that we store our memories in a linear manner in an internal memory storage system.

The goal of QTR is to help the client subtly and gently release old negative emotions and limiting beliefs, so that they can respond emotionally to present situations based on present situations and not old experiences. This allows them to change old behaviour patterns and create new exciting results in their lives.

In QTR, we detach the old negative emotion and then we give it new context and meaning that you can learn something from the past experience/memory.  It doesn’t take away your ability to feel emotions, it just helps you respond more intentionally based on the present experience rather than reacting to the present experience based on the past memory. QTR relies on subconscious self-reprogramming of one’s response and behaviour mechanism.

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